I am a sneakerhead episode 66 - @PVVVO

Hi, my name is Paavo aka @PVVVO and I live in Kuopio, Finland.

I have not been into sneakers for a long time, just few years. All this sneaker thing started when I was working in a local skate / sneaker store called ‘Switchstance’ where I got my eyes on the Nike Dunks.

Nike SB Dunk Pro Mid ‘’Patagonia’’ (we called it the Jägermeister CW) from 2011 was my first love and the pair that got me into sneaker game. About a year ago I decided to try shooting kicks, because I had DSLR camera for shooting car events/meets and random shit. Few months later I started to get into runners and got my first New Balance’s, M997PR. That pair made me love runners and after it 99% kicks I have bought have been runners. I don’t have any type of brand loyalty in sneakers, but Adidas Boosts and Karhu have been the thing for me for a while.

I don’t have big collection either, but I love every single pair I own. Currently the favorite pair of my collection is definitely Karhu x CNCPTS Aria ‘Helsinki Station’. I like Karhu as brand because they got amazing history and roots in Finland x Concepts which always make killer collaborations. That’s what I think is the ‘heat over hype’.

What do I enjoy in sneakers? It’s a big question. Everything. Shooting. The smell of a fresh pair. Feeling of rocking sneakers for a first time etc. Everyone of us knows the feeling when you get a new pair in your hands. Anyway, the major thing to me is the worldwide community. I love it how I can speak to peoples all over the world about a sneakers and share the same passion, because where I live, there is no such a thing called sneaker game.

I want to say big thanks and much love to all the fellas who are reading this. You know who you are, I appreciate all the support you fellas have gave to me!

Oliver Berg